inherent vice novel ad

Fantastic social marketing ad done by Penguin Books to promote Thomas Pynchon’s new novel, Inherent Vice. It’s kind of bittersweet because sometimes I’m a traditionalist when it comes to mediums being separate entities, but I have a realist understanding of the dynamic nature of advertising these days. But if this helps sell a worthy book, then by all means! I don’t know about you, but this video gets my literary libido going..